{"id":17811,"date":"2021-03-03T11:24:38","date_gmt":"2021-03-03T19:24:38","guid":{"rendered":"http:\/\/occupysf.net\/?p=17811"},"modified":"2021-03-03T11:24:39","modified_gmt":"2021-03-03T19:24:39","slug":"coca-cola-asks-its-workers-to-be-less-white-to-fight-racism","status":"publish","type":"post","link":"https:\/\/occupysf.net\/index.php\/2021\/03\/03\/coca-cola-asks-its-workers-to-be-less-white-to-fight-racism\/","title":{"rendered":"Coca-Cola Asks Its Workers to Be ‘Less White’ to Fight Racism"},"content":{"rendered":"\n

Employees participated in a controversial anti-racism course, but the result was far from what they expected.<\/p>\n\n\n\n

\"Coca-Cola<\/figure>\n\n\n\n
\"Mairem<\/a><\/figure>\n\n\n\n

Mairem Del R\u00edo<\/a> February 25, 2021 (entrepreneur.com)<\/p>\n\n\n\n

One of the great challenges that brands face today is to implement inclusion policies<\/strong> and eradicate sexist, elitist and racist practices, both in their internal operation and in the image they project. For this reason, Coca-Cola<\/strong> believed it was convenient for its workers to participate in an anti-racism course<\/strong> to learn to be \u201cless white\u201d.<\/p>\n\n\n\n

The seminar entitled ‘Facing Racism’<\/strong> , given by Robin DiAngelo<\/strong> , was presented through LinkedIn Education<\/strong> publicly, although not free of charge. The company admitted that, in effect, it invited its workers to take the course, but they clarify that it was not mandatory.<\/p>\n\n\n\n

Despite its good intentions, Coca-Cola now<\/strong> faces a reputational and image crisis. While the firm viewed the seminar as part of a diversity<\/strong> strategy, the approach to the training was highly controversial.<\/p>\n\n\n\n

So was the ‘anti-racism’ training<\/strong><\/h2>\n\n\n\n

The agenda was laid out by Dr. Karlyn Borysenko<\/strong> , an organizational psychologist working to end the racially divisive ideology of “critical race theory,” according to her Twitter profile.<\/p>\n\n\n\n

The course description made it clear that its goal was to guide people to be \u201cless white\u201d<\/em> , help them \u201cunderstand what it means to be white\u201d<\/em> and \u201cchallenge what it means to be racist\u201d<\/em> .<\/p>\n\n\n\n

However, on social networks they released some of the slides used in the seminar and the concepts presented left many speechless.<\/p>\n\n\n\n

In one of the images you can read: \u201cTo be less white is: to be less oppressive, to be less arrogant, to be less trusting, to be less defensive, to be less ignorant, to be more humble, to listen, to believe. , break with apathy and break with white solidarity \u201d<\/em><\/strong> .<\/p>\n\n\n\n

Another says that “in the United States and other Western nations, whites are socialized to feel that they are inherently superior because they are white<\/strong> .” And they finish with an invitation: “Try to be less white<\/strong><\/em> .”<\/p>\n\n\n\n