As I write this, Volodymyr Zelensky, the most improbable national leader in the world, just might be the world\u2019s most popular. By now everyone knows his life story\u2019s surreal outline: a comedian who rose to fame with a portrayal of a president becomes the real thing, then transcends it.<\/p>\n\n\n\n
The erstwhile Ukrainian voice of Paddington Bear, the star of a dozen shitty comedies and one decent one, he first stared down Trump over their \u201cperfect\u201d phone call<\/a>\u2014if you recall, 45 tried making aid to Ukraine conditional on a \u201csmall favor,\u201d i.e. a sham investigation into the Bidens, and got impeached for his troubles\u2014and is now staring down Putin on the streets of his besieged capital.<\/p>\n\n\n\n A huge part of Zelensky\u2019s global resonance is that he seems to fit a type everyone knows the world over, because, thanks to millennia of persecution, the type exists<\/em> the world over: a Jewish wiseacre. The idea of one of those (of us<\/em>, I should say), becoming a wartime icon is in itself a perfect Jewish joke. It\u2019s Woody Allen in Bananas<\/em>, it\u2019s Dustin Hoffman in Ishtar<\/em>, it\u2019s Ben Stiller in Tropic Thunder<\/em>. Except in real life. Risking real death.<\/p>\n\n\n\n The true story of 44-year-old Zelensky\u2019s rise is a tad more complicated, and speaks more to the incredibly messy cultural tangle that exists between Russia and Ukraine than to any easy stereotype. His business and comedy roots lie in KVN, a longtime Russian showbiz phenomenon whose title is an acronym for a musty Sovietism\u2014\u201cThe Club for the Jolly and the Resourceful.\u201d KVN is a bizarre but admittedly original concept: Imagine if sketch comedy functioned as a pro sport, with city teams battling one another for a spot in the major league, and the top matches televised.<\/p>\n\n\n\n Zelensky\u2019s troupe, called Quarter 95, repped Kryvyi Rih\u2014a Ukrainian city\u2014but performed in Russian, which was then considered not only normal but expected. He was team captain (under the nickname \u201cVovan\u201d). Once Quarter 95 hit the big time on Russian TV, Zelensky and two partners, Sergei and Boris Shefir, formed a production company under the same name. Their studio produced dozens of shows and events for both countries\u2019 markets, including the Ukrainian Dancing with the Stars<\/em>, which Zelensky himself won in 2006 (and yes, that would be like Simon Cowell winning America\u2019s Got Talent<\/em>).ADVERTISEMENT<\/p>\n\n\n\n Around the same time, Zelensky began to produce, co-write, and sometimes star in trashy Russian comedies, most of them directed by a U.S.-educated filmmaker named Marius Vaysberg. The first one is representative: 2009\u2019s Love in the City<\/em>, about three friends living it up in New York when a curse from a magic fairy (played, in a moment of either inclusivity or homophobia or both, by flamboyant pop star Filipp Kirkorov) leaves them impotent until they find true love.<\/p>\n\n\n\n Even as he turned toward politics, Zelensky didn\u2019t exactly leave his comedy career in the rearview. His latest and likely last comedy, I You He She<\/em>, came out in theaters the same month he became president\u2014surely a historic first. Amazingly, on some of these Russian movies, Zelensky worked with the people now de facto wishing for his death: Both his director and his co-star on An Office Romance<\/em>, Sarik Andreasyan and Marat Basharov, have publicly cheered the invasion of Ukraine.ADVERTISEMENT<\/p>\n\n\n\n Servant of the People<\/em>, the 2015 sitcom that made Zelensky a true public figure, was a huge improvement over his other work. It was a well-filmed and heartfelt satire of Ukrainian politics, daring to imagine a fundamentally decent man in the halls of power (think Mr. Smith Goes to Kyiv<\/em>). Interestingly, Zelensky still played his part in Russian. He divested from Quarter 95 to run for office, but named his party \u201cServant of the People\u201d after the series, providing a remarkably smooth continuity from KVN to politics; that\u2019s also when he finally switched languages.<\/p>\n\n\n\n Zelensky\u2019s landslide 2019 victory against the incumbent Petro Poroshenko seemed like the wildest plot twist imaginable. In fact, things could have been crazier still: Running alongside him in the same election was one of Ukraine\u2019s best rock singers, Slava Vakarchuk of the band Okean Elzy, who unlike Zelensky never performed in Russian. Vakarchuk was not just a plausible candidate but the first choice for a large swath of progressive youth, who viewed Zelensky\u2019s feel-good centrism as a barely acceptable Plan B. The fear was\u2014ironically\u2014that he would get too cozy with Russia.<\/p>\n\n\n\n As president, Zelensky\u2019s peacetime domestic record was so-so. Several of his Quarter 95 colleagues followed him into government, which raised eyebrows. Promising to fight corruption, he had instead, in the judgment of the Wilson Center at the two-year mark of his presidency, \u201cconstructed an informal vertical that is far from any good governance or rule of law principles.\u201d He skirted the limits of presidential power in a democracy by straight-up banning three unfriendly TV networks. As the Russian forces massed at the borders, he played a murky game of managing expectations that seemed to frustrate everyone involved. As late as February 21, 2022, the chief editor of the Kyiv Independen<\/em>t was calling Zelensky \u201cdispiritingly mediocre\u201d in an angry op-ed<\/a>: \u201cGestures, for him,\u201d she wrote, \u201care more important than consequences.\u201d<\/p>\n\n\n\n Two days later, Russia invaded.<\/p>\n\n\n\n Suddenly, the right gestures were not just welcome but essential. Mere hours into the war, it was blindingly obvious that, while the Russians might overpower Ukraine militarily, the Ukrainians had grabbed firm control over something no army could wrest away: the narrative. In other words, they achieved unsurpassable meme superiority. The phrase \u201cPut some seeds in your pockets<\/a>\u201d barely requires explanation any more. Random dudes<\/a> interrupting live broadcasts become viral stars. The Ukrainian brand of defiant, fatalistic, healthily filthy humor, harkening back to the shtetl and to the Cossacks both, has taken over the world. There seems to be a straight line from the Zaporozhians\u2019 mythical 1676 reply<\/a> to the Turkish sultan (\u201cBy land and by sea we will battle with thee. Fuck thy mother\u201d) to \u201cRussian warship, go fuck yourself.\u201d And at the top of it all stands Zelensky himself. No man has gone from joke to legend faster.<\/p>\n\n\n\n It took three statements, each a turning point. The first was the speech on the eve of the war, delivered, once again, in Russian and aimed at the people of Russia. \u201cYou\u2019ve been told I\u2019m going to bomb Donbass,\u201d Zelensky said, countering the official Kremlin justification for the strike. \u201cBomb what? The stadium where me and the local guys cheered for our team at Euro 2012? The bar where we drank when they lost? Luhansk, where my best friend\u2019s mom lives?\u201d<\/p>\n\n\n\n He name-checked the arena, the street where the bar stood, the bar itself; he was acting like a parent of an abducted child in a movie, addressing the abductor on TV news and saying the child\u2019s name over and over. It was an incredibly savvy double play\u2014Zelensky clearly knew this tactic was a Hollywood cliche of sorts, and used it for both its direct purpose (humanize Ukrainians) and its meta-purpose (Putin is a serial killer<\/em>).<\/p>\n\n\n\n The second game-changing communication was his terse and immediately legendary response to the Americans offering to evacuate him from the capital: \u201cI need ammo, not a ride.\u201d The third was even simpler. It was a humble front-camera video shot on the night-time streets of Kyiv, Cabinet members flanking him like a defiant posse, with one message to Ukraine and the world: \u201cWe\u2019re still here.\u201d<\/p>\n\n\n\n The memeification of Zelensky is overwhelming in its instanteity. There are Captain Ukraine PhotoShop jobs that put his head on Chris Evans\u2019s body. Countless photos contrasting him, in a flak jacket and bulletproof vest, with Ted Cruz rolling his suitcase through the airport or Trump in his golfing outfit. Even Trump himself, apparently a Putin ride-or-die, is praising Zelensky now<\/a>, leading one observer to note<\/a> that \u201cnow the president of Ukraine is the more manly man\u2026 the fixation switches.\u201d<\/p>\n\n\n\n An interesting subset of this instant myth recasts Zelensky as gangsta: The \u201cWe\u2019re still here\u201d video became even more popular with the added instrumental from \u201cShook Ones\u201d by Mobb Deep bumping in the background. Portraits of him with an added \u201cexplicit lyrics\u201d sticker proliferate. On Saturday, Jeremy Renner<\/a> trended on Twitter for the sole reason that people decided he looked enough like the man to play him in the inevitable movie. (I don\u2019t see it).<\/p>\n\n\n\n This, of course, is just how we happen to deal with the trauma of the unimaginable. Fangirling over Zelensky as an Avenger is the same sanity-preserving dissociation tactic that has, at the height of the COVID-19 pandemic, made sex gods from Fauci and (sorry to remind you) Cuomo. We\u2019re simple creatures, and that\u2019s where our mind goes.<\/p>\n\n\n\n But there is a morbid edge to it, too. This is the first time in my life that I am writing about a country\u2019s president hoping he will not be murdered by the time I\u2019m done. The current bout of Zelensky worship is different from our normal fawning over a politician, because this time we want it to work as a protective spell, too. We are making a pop idol out of a man who may be sacrificing his life as we speak, if not live on air, then something very close to it. We\u2019re throwing up jokey tributes as insulation against a scarier truth: Zelensky is not a superhero, not a meme, not a vessel for our revenge fantasies against Putin or Trump. He is a human who rose to the occasion. All we can really<\/em> do is look at him and hope that, if we are called to such unimaginable duty, we have it in us to do the same.<\/p>\n\n\n\n MICHAEL IDOV (<\/em>@michaelidov<\/em><\/a> on Twitter) is a director and screenwriter living in Los Angeles and a former editor-in-chief of<\/em> GQ Russia. How the comedian turned Ukrainian president gained control of something no army can wrest away: the narrative. BY MICHAEL IDOV February 27, 2022 (gq.com) As I write this, Volodymyr Zelensky, the most improbable national leader in the world, just might be the world\u2019s most popular. By now everyone knows his life story\u2019s… Continue reading
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