{"id":27690,"date":"2023-08-01T16:35:23","date_gmt":"2023-08-01T23:35:23","guid":{"rendered":"https:\/\/occupysf.net\/?p=27690"},"modified":"2023-08-01T16:35:23","modified_gmt":"2023-08-01T23:35:23","slug":"twitter-neighbours-complain-of-lit-up-x-sign-working-at-high-intensity","status":"publish","type":"post","link":"https:\/\/occupysf.net\/index.php\/2023\/08\/01\/twitter-neighbours-complain-of-lit-up-x-sign-working-at-high-intensity\/","title":{"rendered":"Twitter neighbours complain of lit-up \u2018X\u2019 sign working at high intensity"},"content":{"rendered":"\n<p>New logo for Elon Musk\u2019s social network strobes over San Francisco neighbourhood, prompting complaints and mobilising building inspectors<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"620\" height=\"372\" src=\"https:\/\/occupysf.net\/wp-content\/uploads\/2023\/08\/image-8.png\" alt=\"\" class=\"wp-image-27691\" srcset=\"https:\/\/occupysf.net\/wp-content\/uploads\/2023\/08\/image-8.png 620w, https:\/\/occupysf.net\/wp-content\/uploads\/2023\/08\/image-8-300x180.png 300w, https:\/\/occupysf.net\/wp-content\/uploads\/2023\/08\/image-8-150x90.png 150w, https:\/\/occupysf.net\/wp-content\/uploads\/2023\/08\/image-8-250x150.png 250w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><em>The illuminated X logo sign beaming out from the roof of Twitter\u2019s offices in San Francisco.\u00a0Photograph: Reuters Tv\/Reuters<\/em><\/p>\n\n\n\n<p><strong>Guardian staff and agencies <\/strong><\/p>\n\n\n\n<p>Mon 31 Jul 2023 02.56 BST (TheGuardian.com)<\/p>\n\n\n\n<p>A giant glowing X marks the&nbsp;<a href=\"https:\/\/www.theguardian.com\/us-news\/san-francisco\">San Francisco<\/a>&nbsp;spot where Elon Musk says he plans to keep his company, the messaging platform formerly known as Twitter. But city officials and some residents are unhappy with the display.<\/p>\n\n\n\n<p>On Friday, the company erected an X logo on the roof of its Market Street headquarters, to the chagrin of neighbours who complained about intrusive lights, and San Francisco\u2019s building inspection department, which said it would start an investigation.<\/p>\n\n\n\n<p>Musk, who acquired&nbsp;<a href=\"https:\/\/www.theguardian.com\/technology\/twitter\">Twitter<\/a>&nbsp;in October 2022 for $44bn, announced the renamed firm would remain in San Francisco despite what he termed the city\u2019s recent \u201cdoom spiral, with one company after another left or leaving\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"2efbfc73-9d97-4936-b6a3-8407dd53a83d\"><a href=\"https:\/\/www.theguardian.com\/media\/2023\/jul\/29\/elon-musk-wechat-twitter-rebranding-everything-app-for-west\"><img decoding=\"async\" src=\"https:\/\/i.guim.co.uk\/img\/media\/1f6a1a772caa63568c75ddee75ec2a649c520336\/0_182_5556_3333\/master\/5556.jpg?width=460&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=b88481a20ad55e36603b8adb87b48185\" alt=\"WeChat logo on a smartphone with stock market percentages in the background\"\/><\/a><\/figure>\n\n\n\n<p>Musk moved Tesla\u2019s company\u2019s headquarters from California to Texas in 2021. Keeping X in San Francisco could be a good sign for a city that has struggled to bounce back from the pandemic.<\/p>\n\n\n\n<p>\u201cBeautiful San Francisco, though others forsake you, we will always be your friend,\u201d Musk wrote.<\/p>\n\n\n\n<p>Yet not all San Franciscans are keen for Musk\u2019s friendship. People over the weekend recorded video of the giant X glowing, pulsing and strobing, with some criticising its intrusive lights.<\/p>\n\n\n\n<p>Christopher Beale&nbsp;<a href=\"https:\/\/twitter.com\/realchrisjbeale\/status\/1685353135236403200?s=20\">tweeted the X logo as seen from his place<\/a>.<\/p>\n\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Imagine no more. This is my life now. <a href=\"https:\/\/t.co\/k5QfAm8yuG\">https:\/\/t.co\/k5QfAm8yuG<\/a> <a href=\"https:\/\/t.co\/e7ECCM2NUD\">pic.twitter.com\/e7ECCM2NUD<\/a><\/p>&mdash; Christopher J. Beale (@realchrisjbeale) <a href=\"https:\/\/twitter.com\/realchrisjbeale\/status\/1685353135236403200?ref_src=twsrc%5Etfw\">July 29, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<p>Patricia Wallinga, who lives opposite, told CBS news it was \u201ca danger\u201d and \u201ca clown show\u201d. \u201cI thought it was lightning, and I was very confused. I went to my window, I looked around, I didn\u2019t see anything. I thought it was maybe a police siren.\u201d Attorney George Wolf told CBS that residents were entitled to a chance&nbsp;<a href=\"https:\/\/www.cbsnews.com\/sanfrancisco\/news\/latest-move-in-twitter-rebrand-causing-some-concern-among-nearby-residents\/\">to approve or reject<\/a>&nbsp;such a development \u2013 \u201cit\u2019s very, very reckless [for Musk] to do things this way \u2026 It just sounds like it\u2019s just his normal means of doing business. Break things and try and fix them later.\u201d<\/p>\n\n\n\n<p>X user @itsmefrenchy123 said they would be \u201cLIVID\u201d over the bright logo, imagining it \u201cright across from your bedroom\u201d.<\/p>\n\n\n\n<p>\u201cI\u2019m just astounded at the flagrant lack of consideration for anyone ever,\u201d wrote X user @DollyMarlowe.<\/p>\n\n\n\n<p>San Francisco\u2019s building inspectors said it might be in violation of rules. One wrote in a report that company representatives denied roof access, twice, to officials seeking to inspect the logo. The inspector noted one representative said the sign was temporary.<\/p>\n\n\n\n<p>On Sunday night, Beale&nbsp;<a href=\"https:\/\/twitter.com\/realchrisjbeale\/status\/1685521311999930368\">tweeted that the sign had gone out<\/a>&nbsp;(\u2026 but for how long?).<\/p>\n\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Quieter tonight at X in <a href=\"https:\/\/twitter.com\/hashtag\/SanFrancisco?src=hash&amp;ref_src=twsrc%5Etfw\">#SanFrancisco<\/a>. The X sign is dark. <a href=\"https:\/\/t.co\/lvxVj0vHga\">pic.twitter.com\/lvxVj0vHga<\/a><\/p>&mdash; Christopher J. Beale (@realchrisjbeale) <a href=\"https:\/\/twitter.com\/realchrisjbeale\/status\/1685521311999930368?ref_src=twsrc%5Etfw\">July 30, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<p><em>Reuters contributed to this report<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New logo for Elon Musk\u2019s social network strobes over San Francisco neighbourhood, prompting complaints and mobilising building inspectors The illuminated X logo sign beaming out from the roof of Twitter\u2019s offices in San Francisco.\u00a0Photograph: Reuters Tv\/Reuters Guardian staff and agencies Mon 31 Jul 2023 02.56 BST (TheGuardian.com) A giant glowing&#8230; <a class=\"continue-reading-link\" href=\"https:\/\/occupysf.net\/index.php\/2023\/08\/01\/twitter-neighbours-complain-of-lit-up-x-sign-working-at-high-intensity\/\"> Continue reading <span class=\"meta-nav\">&rarr; <\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[529,846],"_links":{"self":[{"href":"https:\/\/occupysf.net\/index.php\/wp-json\/wp\/v2\/posts\/27690"}],"collection":[{"href":"https:\/\/occupysf.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/occupysf.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/occupysf.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/occupysf.net\/index.php\/wp-json\/wp\/v2\/comments?post=27690"}],"version-history":[{"count":1,"href":"https:\/\/occupysf.net\/index.php\/wp-json\/wp\/v2\/posts\/27690\/revisions"}],"predecessor-version":[{"id":27692,"href":"https:\/\/occupysf.net\/index.php\/wp-json\/wp\/v2\/posts\/27690\/revisions\/27692"}],"wp:attachment":[{"href":"https:\/\/occupysf.net\/index.php\/wp-json\/wp\/v2\/media?parent=27690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/occupysf.net\/index.php\/wp-json\/wp\/v2\/categories?post=27690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/occupysf.net\/index.php\/wp-json\/wp\/v2\/tags?post=27690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}