By Jennifer Gollan,Staff Writer Updated Nov 15, 2025 (SFChronicle.com)
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Protesters march through San Francisco’s Pacific Heights during the “People Over Billionaires” mobilization Saturday. Stephen Lam/S.F. Chronicle
About 200 protesters, many in colorful costumes, mobilized through San Francisco’s wealthy Pacific Heights neighborhood Saturday as part of a “People Over Billionaires” day of action.
The group, consisting of members of labor and community organizations, denounced corporate tax breaks and immigration crackdowns during a march targeting the neighborhood of Oracle co-founder Larry Ellison, a donor to President Donald Trump as well as Democrats; David Sacks, Trump’s artificial intelligence and crypto czar; and Shaun Maguire, an adviser to the White House’s Department of Government Efficiency.
The protesters, who assembled at noon at Alta Plaza Park at Jackson and Scott streets, emphasized a “people first” agenda that includes taxing the rich, addressing the affordability crisis, protecting immigrant and worker rights, combating climate change and building unity across diverse communities. The group highlighted the income inequality between the wealthiest Americans and the vast majority of the U.S. population, known as the 99%.
“We want to tax the rich, and we want billionaires to pay what they owe,” said Anya Svanoe, a spokesperson for the Alliance of Californians for Community Empowerment, a community organization committed to tenant rights and other causes. “We want to use that money to create a world where everyone can thrive.”
Protesters gather in Alta Plaza during the “People Over Billionaires” day of action. Stephen Lam/S.F. Chronicle
Protesters, who stopped traffic at some intersections, chanted, “Stand up, fight back,” and hoisted placards reading: “Resist” and “Let’s stop these money grabbing maniacs from wrecking our world!”
Accompanied by a rousing band with drums, horns and whistles, marchers paused outside Ellison’s home and did a line dance outside Sacks’ house.
Saturday’s mobilization was emboldened by California voters’ passage this month of Proposition 50, which redraws congressional districts in an effort to flip GOP seats during the 2026 midterms, plus No Kings protests in June and October, which drew millions of marchers nationwide.
“We need to stand up for federal workers in particular and the working class,” Eileen Tutt, a retired state worker from Oakland concerned with climate change, said as she gripped a “Fight the Oligarchy” sign. “I feel like workers in general are under attack by this current administration. The capitalist system is harming workers, and this administration has embraced the oligarchy.”
“People Over Billionaires” marches were also planned Saturday in Los Angeles and San Diego, but they were postponed to Dec. 6 due to rainstorms.
Nov 15, 2025|Updated Nov 15, 2025 2:59 p.m.
Investigative Reporter
Jennifer Gollan is an investigative reporter at the San Francisco Chronicle. A series she led on deadly police pursuits was a finalist for the 2025 Pulitzer Prize in National Reporting.
Her investigations have prompted lasting change, including national rules that limit police chases to the most serious crimes; sweeping changes in federal law that expanded the power of local and state police and prosecutors to crack down on abusers with illegal guns; congressional hearings and new legislation to thwart labor abuse in elder care homes; and federal legislation to protect workers building warships for the U.S. Navy.
She joined the Chronicle from the Center for Investigative Reporting, where she led national investigations that appeared in the Associated Press, the Guardian US and Politico Magazine. She also worked with PBS NewsHour and Al Jazeera English’s “Fault Lines” as a correspondent and co-producer for special television reports and documentaries.
Gollan has been recognized with a national Emmy Award, a national Emmy Award nomination, the Robert F. Kennedy Journalism Award, the Hillman Prize for Newspaper Journalism, the Hillman Prize for Web Journalism, an Investigative Reporters and Editors Award, a Sidney Award, two Sigma Delta Chi Awards from the Society of Professional Journalists, a National Headliner Award, a Gracie Award, two Society for Advancing Business Editing and Writing awards and as a finalist for Harvard’s Goldsmith Prize for Investigative Reporting.
