Smaller internet service providers offer alternatives and could disrupt the monopolies.
In 2011, brand new fiber optic cables lit up for the first time across the forested terrain of the Ozarks and up and down the farmlands of central Missouri.
Here among the hickory and red oaks, you might expect to be in the land that the internet forgot. That’s what it could have been, had residents not decided to stop waiting on large for-profit telecommunications companies. They built their own internet instead.
They turned to their electric utility for a solution, and Co-Mo Electric Cooperative, established in 1939 to bring power to the region’s farms, answered the call.
“What got the project off the ground was the membership demand,” said Randy Klindt, who at the time was the general manager of Co-Mo Connect, the co-op’s internet branch. “The members all drove it from the grassroots. They went door to door. They paid their neighbors’ $100 deposit.”
Later at a community meeting, a local bank surprised the room by paying the deposit of everyone present. They quickly crowdfunded enough money to begin construction, and in 2011, just before Christmas, its first members came online.
Co-Mo’s members aren’t the only people who can say they own their own internet utility. In cities and rural swaths across the country, there are hundreds of small internet service providers owned by member cooperatives, local municipalities, or tribal governments. Over the past two decades, these small ISPs have been spreading and gaining notice. As success stories travel and inspire other communities to ask how they can do the same thing, they’re multiplying faster than ever.
These locally owned networks are poised to do what federal and state governments and the marketplace couldn’t. One, they can bring affordable access to fast internet to anyone, narrowing the digital divide that deepens individual and regional socioeconomic disparities.
Two, these small operators can protect open internet access from the handful of large ISPs that stand to pocket the profits from net neutrality rollbacks that the Trump administration announced Nov. 21. That’s according to Christopher Mitchell, who is the director of Community Broadband Projects, a project of the Institute for Local Self-Reliance. Mitchell, who has been tracking and advocating community-owned broadband networks for a decade, hopes that this will be the moment when people rebel against the administration’s attack on net neutrality and expand rural cooperative and municipal ISPs.
“The FCC is basically taking the regulations off of big companies, but local companies can still offer high-quality internet access at good prices,” Mitchell says.
Without net neutrality, broadband providers will be able to charge more for better access and faster speeds, or be able to restrict traffic to preferred business partners over competitors. More independent ISPs can offer consumers a wider variety of choices.
“No one will have to offer prioritized content in the ways that we fear AT&T and Comcast will. So local investments can preserve access to the open internet,” Mitchell says.
But, for many, before the question of open internet and net neutrality comes the question of whether people can have access to and afford the internet at all.
Remote, sparsely populated areas like the rural Ozarks are often synonymous with the digital divide. Large carriers don’t have a financial incentive to enter those markets where getting high returns on their investment are unlikely if not impossible. According to the FCC, 39 percent of rural Americans – 23 million people – don’t have access to broadband speeds.
Before Co-Mo Connect got off the ground, Klindt says, only 1 out of 5 members had access to broadband. Many still crawled along on obsolete dial-up connections. By 2014, however, nearby Tipton (population 3,351) enjoyed connection speeds in the top 20 percent of the U.S., and the fastest in Missouri. By 2016, Co-Mo’s entire service area was on the digital grid.
ILSR estimates that there are more than 300 telephone and electric co-ops that provide rural fiber-optic internet service. Since the late 1990s, these co-ops have been installing more cable and leveraging existing infrastructure to provide faster service to their communities. A few have even built networks from scratch, such as RS Fiber in Minnesota and Allband in Michigan.
Matthew Rantanen, the director of technology for the Southern California Tribal Chairmen’s Association, tells another story of access and adoption from reservation lands, where the FCC estimates that 68 percent of residents – 1.3 million people – lack access. Rantanen directed the Tribal Digital Village initiative, which introduced wireless internet to 17 tribal reservation communities in San Diego County.
The initiative, Rantanen says, inspired Valerie Fast Horse, the IT director of the Coeur d’Alene tribe in Idaho, to build a fully fiber tribal network. “Networking is in its very early stages, and I can’t wait to see some of this blossom,” Rantanen says. He estimates that just 30 of more than 300 tribal reservations in the U.S. have broadband access.
Internet connectivity is a crucial economic leveler, he says, without which people fall behind in schools, health, and the job market. “Without that resource,” Rantanen says, “you’re a different class. You’re [on] a different level of participation in the U.S. and the world.”
Though unequal access is primarily thought of as a rural problem, it affects urban centers, as well. ILSR estimates 90 cities are connected with high-quality municipal networks, while more than 200 are connected with more basic networks.
“Customers want reliable, fast, and inexpensive service. The market is not solving this problem,” says Deb Socia, the executive director of Next Century Cities, which works with 183 mayors across the country in hatching plans to fund locally based solutions in 19 states.
“The biggest dilemma for cities is that there has been an erosion of the capacity for communities to solve their own problems, and that has happened primarily at the state and federal level,” Socia says. Some networks, like the one in Ammon, Idaho, lease their networks to other providers. Others, like the one in Chattanooga, Tennessee, sell services like a conventional ISP.
“There are a lot of workable models,” says Mitchell, “and whatever is right for the local culture and the local government capacity is probably the best way forward.”
Cobbling together local solutions is the common challenge across all of these community projects, says Mitchell, whether it’s cracking the funding code, slashing through governmental red tape, or cultivating enthusiastic leadership to convince communities that, in order to have their own internet service provider, it’s worth it to try something new.
Looking down the road, Mitchell believes that a strong network of small, competitive community-owned ISPs is possible. By siphoning revenue away from the monopoly ISPs, they could disrupt their ability to dominate their markets. And also, if net neutrality does indeed get rolled back, competition could make it less appealing for large ISPs to restrict content.
“I would say that if we had a flourishing of these local networks, it would still significantly hurt the ability of Comcast and AT&T to create tollbooths” to prioritize content, Mitchell says. “It’s going to be fascinating to see what’s going to happen in coming years.”
Sammi-Jo Lee wrote this article for YES! Magazine. Sammi-Jo is a solutionsreporting intern for YES! Magazine. She is based in Seattle and is passionate about storytelling that uplifts the voices of marginalized people. Follow her on Twitter @_samjolee. She/her/hers.