No Spend Day

A boycott against corporations scaling back on diversity, equity and inclusion or DEI efforts, is creating buzz on social media as posts urge people to refrain from shopping at major retailers on Feb. 28. The economic blackout calls for consumers to not buy anything unless it is from a small business.

Companies like Target, Amazon, Meta (parent of Facebook and Instagram) and Google changed their DEI policies in the weeks since. Walmart, America’s largest retailer, had already done so in November. In response, users have been urging other consumers who disagree with these decisions to stop spending money with these companies.